Business - Marketing, Helping Quiz 7

Free

The high total sales volume from off-price chains, factory outlets, membership clubs, and flea markets can be explained by _____

2

Free

Intensive distribution offers greater brand control than selective distribution

3

Free

A(n) _____ card contains an electronic strip that stores and modifies information as transactions take place

4

Free

The "chasm" between the early adopters and the early majority market is primarily due to:

5

Free

Explain the "budget creep" aspect of a control chart

6

An example of a chain retailer performing a wholesaling function is _____

7

Intensive distribution uses a greater number of outlets for product sales than selective and

8

Which retail institution commonly uses locations based in racetracks, stadiums, and arenas?

9

The family life cycle shows _____

10

In an electronic debit payment plan, the purchase price _____

11

Electronic banking involves _____

12

A crucial strategy for "crossing the chasm" is to:

13

Explain the "upper control limit" and "lower control limit" aspects of a control chart

14

While chains account for about 30 percent of all retail establishments, they account for what percent of total retail sales?

15

Which of the following is true of logistics at the maturity stage of the product life cycle?

16

Which institution caters to both final and organizational consumers?

17

"The revenues from an unrented hotel room are forever lost." This statement refers to which characteristic of services?

18

Write a note on control charts

19

Which of the following is a characteristic of showroom products?

20

Aspirational, membership, and dissociative are forms of _____

21

Which retail institution is often part retailer and part wholesaler?

22

An independent can limit the overdependence on the owner problem by _____

23

Which of the following is not true with respect to marketing to the pragmatists?

24

A group of customers who will tolerate initial glitches, appreciate technology for its own sake, provide early revenue for marketers, and work with technical personnel to work on alpha/beta test versions of a product are:

25

Briefly explain the three marketing plan implementation factors which need to be taken into consideration

26

A major disadvantage of independent retailing is the _____

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Business - Marketing, Helping Quiz 7

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