Business - Marketing Quizlevel5

1

Free

Traditional demand curve economic theory is used by marketers to understand ________ in the five Cs of pricing.

2

Free

Traditional demand curve economic theory is used by marketers to understand ________ in the five Cs of pricing.

3

Free

A "no haggle" pricing policy is a type of ________ pricing strategy.

4

Free

A "no haggle" pricing policy is a type of ________ pricing strategy.

5

Free

When Ursula decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. Ursula uses a ________ pricing strategy.

6

When firms set prices similar to those of competitors, they are following a strategy of

7

________ involves small sums of money or gifts, typically made to low-ranking managers or government officials, in countries where these payments are not illegal.

8

Bess is the marketing manager for a fast-food restaurant chain. She uses a target return pricing strategy because her firm's primary objective is to

9

Multiple world religions adhere to the Core Principles.

10

A customer orientation toward pricing implicitly invokes the concept of

11

________ is a strategy in which a company sells its exports to another country at a lower price than it sells the same product in its domestic market.

12

Which of the following is NOT an example of sales promotion?

13

<img src="https://quizgoat.com/files/4/ppg__10826191756__f1q78g1.jpg" style="vertical-align: 0.0px;" height="292" width="481" />Figure 22-3In Porter's generic business strategies shown in Figure 22-3 above, Box D refers to a ________ strategy.

14

Pricing objectives should flow from, and fit in with,

15

What is inventory turnover used to evaluate?

16

Which of the following statements describes a problem encountered by national advertisers when using spot advertising?

17

Advertisers are often supportive of voluntary self-regulation because

18

Products such as disposable diapers usually have

19

A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the strategy

20

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

21

A contractor could use outsourcing as a way to adjust its capacity to meet demand.

22

Bryan gave the manager of his convenience store a set of binoculars so she could see the gasoline prices charged by the other convenience store at that intersection. Bryan told the manager to always match the gasoline prices of the other store. Bryan is using a ________ pricing strategy.

23

A ________ strategy involves accurately measuring all the factors needed to predict sales and profits at various price levels, so that the price level that produces the highest return can be chosen.

24

Cary is the marketing manager for an automobile dealership. His boss tells him the firm's primary goal is to increase its local market share from 15 to 30 percent. His firm is using a ________ orientation.

25

Because consumers are generally more sensitive to price increases than to price decreases, it is easier to lose current customers with a price increase than it is to gain new customers with a price decrease.

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Business - Marketing Quizlevel5

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