Question

Answer the following statement true (T) or false (F)

Answer 1

False

Will has given some attention to the product already; therefore, an attention-getting sentence is hardly essential. However, such a sentence is needed when the audience is not known to have expressed an interest previously. See 8-2: Sales Messages

Answer 2

False

A person requesting sales information has given some attention to a product, service, or idea already; therefore, an attention-getting sentence is hardly essential. However, such a sentence is needed when the audience is not known to have expressed an interest previously. See 8-2: Sales Messages

Answer 3

False

To make the message effective, Jensen should introduce the central selling point early in the message and reinforce it throughout the remainder of the message. A central selling point is the primary appeal on which a persuasive message focuses. See 8-1: Persuasion Strategies

Answer 4

False

The principles of unity, coherence, and emphasis are just as important in persuasive messages as in other messages. Concrete nouns and active verbs help readers see a product, service, or idea and its benefits more vividly than do abstract nouns and passive verbs. See 8-1: Persuasion Strategies

Answer 5

True

Since Ken is preparing a persuasive message for business owners in his community, he should answer the following questions: What characteristics do the members have in common? What are their common goals, their occupational levels, and their educational status? Success in writing is directly related to success in preliminary thinking. See 8-1: Persuasion Strategies