Quiz Review 1. Business - Marketing

Free

A Budweiser ad, as part of its "Responsibility Matters" campaign, promotes responsible drinking by encouraging the use of designated drivers. This ad is an example of a(n) ________ advertisement.

2

Free

America's dairy farmers and milk processors use their "Milk Life" campaign to increase demand for milk as it competes against other beverages. This campaign consists of ________ ads.

3

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Chevron placed an ad with copy reading, "Protecting the planet is everyone's job. We Agree.," that encouraged consumers to use renewable energy. Which type of advertising was Chevron using?

4

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The purpose of an advocacy advertisement is to

5

Free

A popular local car dealership runs television commercials in the fall featuring vehicles driving in deep snow and recommends its services to winterize cars and trucks before the snow falls. Which type of ad is this?

6

An advertisement that informs people what a company is, what it can do, and where it is located is referred to as a(n)

7

Shaw's Dozen Rose Bouquet placed a print ad with the tagline "Don't forget Valentine's Day," making it what type of product advertisement?

8

Which of the following is one of the forms of institutional advertising?

9

________ advertising is often used to support the public relations plan or counter adverse publicity.

10

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

11

An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of ________ advertising.

12

All of the following are alternative forms of institutional advertisements except which?

13

The general objective of promotion is to affect buyer behavior.

14

Explain the difference between a lead, a prospect, and a qualified prospect.

15

Distinguish between FOB shipping point and FOB destination.

16

Which of the following statements about complaint solicitation is true?

17

A recent Samsung Galaxy ad highlighted the advantages of its smartphone relative to Apple's iPhone. What type of product advertisement is the Samsung ad?

18

Advertisements that reinforce previous knowledge of a product are referred to as ________ advertisements.

19

Reinforcement ads are reminder ads that

20

Which of the following is one of the basic principles behind segmentation?

21

What is most needed when working with a prospect at the unconscious need level?

22

A Duracell print ad shows a Christmas gift with the tagline "Tip: Don't forget the batteries!," making it what type of product advertisement?

23

A competitive (or persuasive) ad

24

Reminder advertisements are especially effective for products in which stage of their product life cycle?

25

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type, message content, and audience

26

A reminder ad

27

A Fidelity Investments ad highlights the advantages of its online trading service relative to Schwab, E*TRADE, and TD Ameritrade. What type of product advertisement is the Fidelity Investments ad?

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Quiz Review 1. Business - Marketing

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