Quiz Facts 5; Business - Marketing

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Desiree is in charge of measuring a print ad's success. She assembles a group of consumers, shows the print ad to them and asks if they remember seeing the ad. Desiree is conducting a(n)

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Which public relations tool provides a forum for the organization to share with its stakeholders what it has achieved over the past year?

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What is the major disadvantage of publicity as a promotion mix tool?

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Which of the following helps to set a baseline measure for marketers in order to evaluate an advertising campaign?

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Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company are known as

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Which public relations tool is typically intended to inform and engage the public?

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Tristan has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Tristan takes some of the company employees out to dinner and has even given them tickets to local sporting events. Tristan is involved in

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Which of the following is NOT a disadvantage of outdoor advertising?

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Opinion leaders are

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Which of the following is not a tool for public relations?

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What is the aim of a public relations campaign?

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The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as

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Disseminating unpaid news items through some form of media to gain attention or support is referred to as

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Traditionally, the biggest disadvantage of radio advertising has been that radio ads

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As a sales promotion tactic, why do marketers prefer using rebates?

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At a local fair, Ford hosted a booth and brought several models of its cars for customers to sit in and look at up close. Customers were then encouraged to fill out a comment card letting Ford know what their favorite model car was. At the end of the fair, one comment card would be chosen by the company and that person would win the car of their choice. This is an example of

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Which of the following is not an advantage of magazine/newspaper advertising?

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A new specialty tea shop opened up in town. In order to lure customers into the store, the owners sent their most popular teabag to 5,000 potential customers. This is an example of