Business - Marketing; Helping Quiz 4

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When a salesperson calls you to sell a cemetery plot, this is most likely what type of product?

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When Disney flooded retail stores with products based on its movie Frozen, this illustrated

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Zappos, an online shoe company, knows shoes are typically a(n) ________ good, with consumers often spending time comparing alternatives. It overcomes that aspect of consumers' search process by offering a free, no-questions-asked return policy.

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When a company launches a new product line with an existing brand name, this is known as

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Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

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What U.S. government agency has the primary responsibility in reviewing food and package labels to ensure claims made by the manufacturer about the product are true?

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When manufacturers try to understand what customers are looking for, they are thinking about the ________ component of the product offer.

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The specific sales or profit objective a salesperson is expected to achieve is known as a

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Harley-Davidson's cake decorating kit tried to appeal to the brand's unparalleled consumer loyalty, but it was considered too tame by their consumer base. This is an example of

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Shell MasterCard, created cooperatively by Shell Oil Company and MasterCard, is an example of

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Kendra is taking a backpacking trip across Europe. She wants to make sure that the backpack she chooses is the best one for her adventure, so she is spending a considerable amount of time comparing alternatives to make sure she selects the best one. For Kendra, this backpack represents what type of product?

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________ is another term for private-label brands.

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Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which of the following components include associated services such as warranties, financing, support, and after-sale service?

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One of the advantages that cable TV advertising offers to advertisers is ________ because the ads can run anywhere from a minute to an hour (as in the case of an infomercial).

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Marketers with luxury brands use brand extension cautiously in order to avoid

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All of the following statements regarding secondary packaging are true except

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A study conducted by Scott Hawkins and Stephen Hoch found that under ________ conditions, repetition of simple product claims increased consumers' memory of and belief in those claims, and other items bought without much consideration use a heavy repetition strategy.

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Efforts to change a brand's focus to target new markets or change the image of a brand are called

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In a competitive market, perceived value is determined by consumers mostly

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Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?

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Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied-despite the cost. In this situation, Nora is likely to purchase the store-brand sneakers because at less the cost, they offer

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An index number over 100 means that the use of the product is proportionately greater in that segment than in one that is average.

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One of the categories of products for which brand extension is especially logical is

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Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a ________, giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

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Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You research the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on

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________ is a sampling method in which the product is delivered directly to the prospect's residence.

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When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in

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Brands can be owned by

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Business - Marketing; Helping Quiz 4

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