Business - Marketing. Quiz Level 1

1

Free

Which of the following is NOT a valid criterion of a "good" market segment?

2

Free

Why are product-market boundaries important?

3

Free

Which of the following statements about segmenting is true?

4

Free

________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

5

Free

For a product-market, which of the following refers to where a firm competes, or plans to compete, for customers?

6

An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content. It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste. The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market. This is an example of a

7

The process of market segmentation involves

8

Segmenting dimensions

9

Which of the following statements about market-oriented strategy planning is true?

10

Which of the following statements about the combined target market approach is true?

11

When segmenting markets, cost considerations typically encourage a company to ________ and ________.

12

When deciding how far to carry the segmenting process,

13

When Procter & Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter & Gamble using?

14

"Too much" aggregating in market segmenting

15

The introduction of a totally new product idea would present a greater challenge in coordinating the activities of the different functional areas of a company than would a modification of an existing product.

16

Electro Technologies, Inc. (ETI) has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market. Its broad product-market consists of three reasonably distinct submarkets. To identify a target market, ETI should probably focus on using the ________ approach.

17

Qualifying dimensions, in contrast with determining dimensions,

18

Which of the following is a possible danger when using a combining approach to target marketing?

19

Segmenting, in contrast to combining,

20

When a firm develops a marketing mix for teenage boys that is different from its marketing mix for teenage girls, which target market approach is it using?

21

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that together they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ________ approach.

22

A combined target market approach

23

A food processing company considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, the health faddists, and the nutrition-conscious parents. It developed a marketing mix around a line of good-tasting, nutritious children's snacks. The firm is apparently

24

Merging two or more submarkets into one larger target market as a basis for one strategy is known as the ________ target market approach.

25

Compared to qualifying dimensions, determining dimensions

26

Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ________ approach.

27

Which of the following possible segmenting dimensions is a demographic dimension?

28

Gina wanted to start a decorating business. She identified several possible target markets, but decided to serve a market composed of recently married couples that owned their first home. Gina appears to be following the ________ approach.

29

When Hallmark stores offer a product line that includes everything you need to have a Spiderman-themed birthday party, what is the primary segmenting dimension that Hallmark is using?

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Business - Marketing. Quiz Level 1

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