A. The slower pace of small businesses translates into better quality for its customers.
B. A small business can maneuver and change quicker than most large businesses can. It can react to market conditions and customer concerns much faster.
C. If the small business owner can project his business as being big, if not very similar to big businesses that sell in the same industry, then he will realize a significant advantage.
D. The size of the business (small being better in this case) is an important consideration in the management of legal, payroll, and tax concerns.